• Lead and manage the marketing team, motivating and coaching members to achieve optimal performance and meet their targets.
• Develop and implement comprehensive marketing plans and strategies in alignment with organizational goals.
• Oversee and execute integrated marketing campaigns across multiple channels including digital, print, events, and PR.
• Represent the company with professionalism and pride in client meetings, events, and public appearances.
• Drive brand positioning and awareness across local and international markets.
• Establish KPIs, set timelines, and monitor progress on all marketing activities.
• Identify and pursue new marketing opportunities and partnerships.
• Attend networking and community events to build relationships and identify potential business development opportunities.
• Manage marketing budgets, ensure effective allocation of resources, and report on ROI.
• Maintain and expand the company's marketing database, ensuring efficient segmentation and targeting.
• Organize and oversee open house events, including creative direction and event execution.
• Guide the creation of advertising creatives and landing pages in collaboration with the design team.
• Direct and support onboarding and marketing system training for new agents.
• Coordinate with top management and lead coordinators to streamline marketing efforts across developers and platforms.
• Ensure timely execution and performance tracking of online campaigns (Google Ads, Facebook, Instagram, LinkedIn, SnapChat, etc.).
• Manage SMS campaigns and maintain accurate reporting of marketing performance and expenses.
• Supervise creative direction, copywriting, and brand consistency across all marketing materials.

Education

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.

Work Experience

• Minimum 6 years of progressive marketing experience, including at least 3 years in a leadership role.
• Proven track record of executing and optimizing marketing strategies across digital and traditional channels.

Key Skills & Competencies

• Strong leadership and coaching abilities.
• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, WebTrends).
• Expertise in market research, segmentation, and performance analysis.
• Creative thinker with strong copywriting and storytelling skills.
• Strong interpersonal and communication skills with the ability to deliver presentations and training at all levels.
• Highly organized, detail-oriented, and capable of multitasking in a fast-paced environment.
• Commercially aware with a data-driven mindset.
• Hands-on experience in social media marketing and CRM platforms (e.g., HubSpot).
• Familiarity with financial planning and marketing budget management.