Content Strategy: 

• Develop and implement a comprehensive content strategy aligned with our brand identity, marketing goals, and target audience. 

• Conduct in-depth audience research to identify content preferences, trends, and opportunities. 

• Stay informed about the latest social media and YouTube best practices, algorithm updates, and emerging content formats. 

Content Creation & Production: 

• Generate fresh and engaging content ideas for social media posts, stories, reels, and YouTube videos. 

• Write compelling scripts and captions that are informative, entertaining, and aligned with our brand voice. 

• Collaborate with the Social Media Coordinator on daily posting and community management. 

• Brief the Videographer on shoot requirements, including shot lists, storyboards, and creative direction. 

• Oversee the video editing process to ensure high-quality output that meets brand standards. 

Channel Management: 

• Manage and optimize our social media channels (e.g., Instagram, Facebook, etc.) and YouTube channel. 

• Ensure consistent brand messaging and visual identity across all platforms. 

• Implement strategies to increase followers, engagement, and reach. 

Performance Analysis: 

• Track and analyze key performance indicators (KPIs) for social media and YouTube content. 

• Generate regular reports on content performance, identifying areas for improvement and optimization. 

• Use data-driven insights to inform content strategy and refine our approach. 

• Bachelor's degree in Marketing, Communications, or a related field. 

• Fluent in English (written and spoken). 

• Strong communication skills in both languages, with the ability to engage effectively in bilingual environments. 

• 3+ years of proven experience managing social media channels and YouTube for a brand or organization. Real Estate experience is preferred. 

• A strong portfolio showcasing creative and effective content across different platforms. 

• Excellent writing, editing, and storytelling skills. 

• Deep understanding of social media algorithms, trends, and best practices. 

• Experience with video production and editing is a plus. 

• Strong analytical skills with the ability to interpret data and generate actionable insights. 

• Experience using Property Monitor